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Top 5 Mistakes in Starting a Web Business

August 19th, 2018

Having a web business requires a lot of web knowledge so whether you like it or not, you will have to read a bit about it to make sure you make the right decisions. This article will summarize the top 5 mistakes a business does when going online. This includes mistakes in buying/creating a website, choosing an advertising campaign, hiring a web consultant or simply identifying a good web resource.

1. Buying a Bad Website
Mistake: Many businesses try to find a cheap website, thinking that a website is just a commercial brochure. Later they notice that their website is just sitting there and the visitors are bouncing off the website as if it was another spam pop up. This usually happens when businesses try to outsource a site in a 3rd world country or find a freelance web designer off craigslist or rentacoder.com who doesn’t even know what PHP stands for. Many freelancers today use CMS, content management software, like Joomla, WordPress or Drupal, making it difficult to completely customize it by yourself and often times making it hard to switch to a new web designer.

Solution: A web developer needs to know HTML, Graphic Design and CSS to design nice pages and needs to know PHP and/or to make it function well. Every real developer will then be able to jump on it and edit it should there be problems. Also, a web developer must know SEO, which is second big mistake a business makes when getting a website.

2. Paying Full for Only Half the Goods – SEO
Mistake: Do your web guys know anything about commerce? Many companies today buy a website that may look good but not really get anything out of it. The most common scenario is a company buying a great looking website and then not realizing that after having it for 60 days, they only had 2 views. Well, even if it would have been 100 view, it still wouldn’t be worth developing if that is all you are aiming for. You are probably just ranked on Google for your business name, with no SEO on your website.

Solution: Before hiring a web developer, you want to make sure that this web developer also knows SEO. Incorporating the right keywords for your business on your website is important. Everything on your website has the be optimized not only for visitors, but also for the search engines. This way, you save hundreds of dollars on SEO onsite optimization, as it is really not difficult for the web developer to incorporate onsite SEO while developing the website.

3. Copying other Web Businesses
Mistake: Now, this is something I hear all the time: “I like this website, let’s do the same.”, “I like what they wrote, let’s use that.” This is often referred to other designs and content. And a novice web developer would say: “Yeah, I’ll copy and paste that.” Okay, well the problem with that is, even when changing the content up a bit, the search engines will notice and the same keywords they ranked for with the same article will be impossible for you to dominate. You might even get thrown off the search engines for duplicate content.

Solution: Have a professional business writer writer generate unique content for the websites pages and pitch pages. The same writer has to know SEO to effectively rank your website for more keywords.

4. Web Advertising in the Wrong Sources
Mistake: Why are you advertising carpet cleaning on Facebook? This is a typical scenario for many businesses. Advertising a product/service in a wrong site or market can be a big money waster. Especially now, when pay-per-click costs have sky rocketed and new deals are harder to find, you may want to talk to the right business marketing consultant.

Solution: Find out what business marketing strategy best applies for your business.

5. Getting Bad & Expensive SEO
Mistake: There are many scam companies out there providing SEO services, without even really knowing SEO. Many companies have fallen for great SEO pitches, paid money for several months and are still not seeing results. If you have been paying since months and haven’t been ranked on a nice keyword – big problem. If you are paying to just be on the local maps – mistake. If you are paying to see 10 organic visitors a day – mistake. If you are paying to ranked for your business name – big mistake.

Solution: Talk to more than one SEO company. SEO is a constantly changing game and it takes a confident, up-to-date SEO company to know get the results you want.

By avoiding these top 5 mistakes in starting a web business, your business should be up and running online in no time. Make sure to find the right business marketing companies to help you with these services.

Microsoft Expression Web 4: Comprehensive Website Design Tool With Features Galore

August 18th, 2018

There are many applications available for professional quality web design and the web developers pick the one that suits their need the best. There are frameworks and stand alone web design tools. While a large number of web designers opt for Adobe Dreamweaver, there are some alternative solutions available. A web design and development company looking for a feature rich web development platform can consider the latest iteration of Expression Web, from the stable of Microsoft. The version 4 of this HTML editor is aimed at the web development professionals who want a comprehensive package to cater to all their web design needs.

The interested developers can download the latest version of the app from the Microsoft website. This is better compared to purchasing products online which may take a while to arrive at the destination. The users can buy the product or use it as a trial. An installation wizard guides the users throughout. The UI of the software is quite simple and there are right and left panels. The panels accommodate the files and documents linked to a project, the CSS elements, as well as the style sheet elements. The panels can be hidden if the users want so. Overall, the interface is quite intuitive and customizable.
The interface however contains some much used features within menus which can be a tad hard for the first time users. They may face difficulty in locating these features and need to refer to the documentation. Expression Web 4 is better suited for those web designers who already have the experience of working with other web editor tools. The app presents the different CSS elements in a user friendly graphic way thereby making it easier for coding.

The app offers various viewing options during designing websites. There are code and design view modes along with a Split view that actually is more practical. The veteran developers will however opt for the code view. The Site View is very helpful as it gives the users an accurate graphical list containing all images, folders and HTML files. This also makes editing single components easier. The Publishing View is enabled only after the developers link the files of the website to the server. This helps in keeping track of published files. The Problems View is very useful, as is evident from its name. It points out issues like Slow Loading Pages and Unlinked Files. The Hyperlinks View shows how the pages in a website are interlinked in a graphical layout.

To facilitate website maintenance the software offers the developers with a number of reporting features, accessible from the Tools menu. The CSS Report, SEO Report and Compatibility Report are quite helpful for locating errors and issues in websites. This also helps in finding issues in content writing in a website and modifying it accordingly. The report features are helpful for the advanced users and the plethora of data may confuse the beginners. The web developers worried about cross browser compatibility will surely appreciate its SuperPreview tool. This enables them to view the website in various browsers. It also saves future modification needs.

The tool is moderately priced compared to the industry leading apps. The owners of older versions can upgrade to version 4 at reasonable pricing. The Ultimate version comes with apps like Expression Design, Expression Blend, SketchFlow and Encoder Pro.

Hire Offshore Company For High Quality WordPress Development

August 17th, 2018

Internet has become the important resource for the most of the company and many people generate their existing from it. When you think of placing your online company, the major thing that you need to present your online company is a web page. A company website is an online 24X7 store/shop where variety number of clients can move in at once, so it becomes crucial simply to move each client throughout the web page with convenience.

Looking at the increasing technology seems difficult same way now you can display the direction to your each and every client effortlessly with the help of Joomla development and WordPress development.

WordPress development is one of those systems that allow your every customized need to fulfill without any guidelines or restrictions, yet be simple to use. WordPress web development is very individual and SEO helpful that help your clients to find their need quickly without walking here or there on a web page. On top that as it is an SEO friendly foundation it allows boost the structure of a web page in Google. The other reasons to purchase WordPress as a foundation would be – you get the several prepared alternatives for this concept styles to select. Moreover, you can even opt for the information that fit your company.

If you are looking for a developer to seek the services of web development venture, seek the services of a WordPress development company. There are some interesting facts distributed here for your study. WordPress is a CMS web application developed in PHP and MySQL. These days many websites are built using this open source technology. It has many plug-ins, layouts and layouts for quickly personalize our website.

Normally web designers and developers are employed for doing development tasks which normally include personalization, execution, concept generation, system style, custom segments development, plug-ins development, style performs, incorporation, component set up, current adjustment and servicing work. All these process can be achieved in WordPress quickly when compared to other coding dialects.

Today many offshore organizations seek the services of WordPress developers to efficiently supply weblogs such as article writing, personalization, and web management. As compared to Joomla development, WordPress CMS can be quickly used for all types of web website development. Websites related to shopping cart application, news, online journal, ecommerce and business can given perfect WordPress solution.

WordPress open source technology provides all types of tech assistance team for their developers. It even offers SEO plug-ins and user-friendly structure which cannot be seen in other CMS programs. Studies have shown that offshore organizations have sleek discussion with developers as the international developers complete the WordPress development project very quickly. The customers can change the articles from the front end. On-page search engine optimization performs are made simple.